SFS, or Share for Share, is a mutual promotion method on OnlyFans where two models agree to post each other’s promos on their pages in order to exchange fans.
Many models rely on SFS to maintain a steady flow of targeted users to their profiles. These subscribers are already registered on the platform, which means they’ve added their payment information and are more likely to spend on content. This has become especially relevant now that major traffic sources are tightening the rules — Reddit bans model accounts without warning, TikTok limits reach, and Twitter keeps cutting visibility.
In this article, we’ll explain how SFS works, where models find each other, what challenges it comes with, what you need to know before trying it, and why every model should be using this type of traffic in 2025.
How Does SFS Traffic Work?
The mechanics of SFS traffic are simple: models promote each other on their OnlyFans pages and, in doing so, share their fan base. But while the concept is straightforward, there are several important details to keep in mind when working with this type of traffic.
Where to Find Models for SFS?
There are several ways to find models for SFS on OnlyFans — through niche groups, direct messages on social media, or adult-focused platforms.
Lately, most models connect through Telegram chats, Twitter groups, and Discord servers. Telegram is by far the most popular option, where assistants often invite other models to participate in SFS collaborations within active communities.
SFS posts typically include key page details, the model’s niche or type, and a photo. These Telegram chats make it easy to find potential SFS partners — participants are active, assistants respond quickly, and deals are often made within minutes. But there’s a downside: the message flow is intense, and your offer can easily get buried and overlooked.
Outside of Telegram, many models connect in Discord communities that have dedicated SFS sections. These servers often cover broader topics like promotion and content strategy. Discord is convenient thanks to its structured channels and voice chat options, though the number of Russian-speaking models there is smaller compared to Telegram.
You can also find SFS partners directly on OnlyFans and Fansly by messaging the model you’re interested in collaborating with. Many models post SFS shoutouts right on their pages, so you can reach out to them based on that. The downside here is the wait time — since many pages are run by chatters, not the models themselves, replies may be delayed. Another option is reaching out through Instagram DMs, which is especially common among popular models with larger audiences.
SFS Formats: One-on-One, Group, and Through Intermediaries
Mutual promotion on OnlyFans can take place in different formats:
- One-on-One SFS — This is the classic format where two models agree directly and exchange shoutout posts. It’s important to find a partner with a similar number of subscribers, comparable engagement, and a matching niche or aesthetic. For example, a MILF creator and a model branding herself as a young college girl likely won’t have overlapping audiences. With this format, you decide when and how to post, what to write, and how to frame it — but it takes time to find a suitable match and negotiate the terms.
- Group SFS, or “drops” — This involves multiple models promoting each other at the same time. For example, a group of 5–10 models agrees to post at a specific time and date, each one sharing shoutouts for the others. There’s also a format where small groups or pairs are assigned to each day in a shared calendar, rotating partners across the week or month. This way, every participant gets promoted on multiple pages over time.
Group drops are often organized by Telegram admins. They gather models, check stats for compatibility, and assign a posting schedule. The advantage of this format is wide reach — multiple accounts promote you at once — and it saves time. However, it’s crucial to follow the schedule and group rules carefully so you don’t let others down.
It’s also worth noting that group drops can sometimes be flagged by the platform as spammy behavior, especially if a large number of shoutout posts go live in a short period. - SFS Through Assistants and Contact Databases
While SFS is technically a “free” traffic source, it still comes at a cost — your time and energy. To get real results, you need to do a high volume of shoutouts consistently, while also spending time finding and negotiating with other models. In some cases, this can easily take up an entire workday, leaving little time for content creation.
That’s why many models prefer to delegate this work to specialists, such as Bender SFS. For just $100 per week, their team can publish up to 350 shoutout posts per day, delivering a steady flow of high-quality, paying subscribers — with none of the time drain.
How SFS Works: Step-by-Step Breakdown of the Full Process
First, you need to find an SFS partner who’s a good match in terms of audience, content type, and overall vibe. When reaching out, there’s no need to list all your achievements — keep it short and direct. A simple message like “SFS? I have 5%” works great. Model assistants receive a ton of messages, and they appreciate brevity. If you don’t hear back in a day or two, don’t worry — just follow up.
- If your page is paid, consider offering a temporary promo during the SFS — for example, a free subscription for one month. This can improve your conversion rate and make it easier for new fans to subscribe.
- Next, prepare the content that other models will post on their pages. Choose your best photos — ones that clearly represent your niche and highlight what makes you unique.
- The caption under the image can say something like “Go follow my girl — she’s fire” or mention a special promo currently running on your page. You can also include a link or just your OnlyFans username, so their subscribers can find your profile easily.
- It’s best to post at the same time or within the same general window to make the exchange fair. Try to schedule around peak audience hours — evenings tend to work best since more fans are online. If your time zones or traffic patterns don’t match, find a middle ground that works for both sides.
Most SFS shoutouts stay live for about 24 hours. Some models remove them after 12 hours, while others leave them up for 2–3 days — it depends on what’s agreed in advance. Leaving the post up too long usually doesn’t make sense: fans may start complaining about spam, and engagement drops after the first day, since the most active users already saw it.
Sometimes, before the SFS begins, the assistant may ask you to confirm your stats with a screenshot or short screen recording — since screenshots are easy to fake.
It’s important to monitor how the SFS performs and how your fans react to it. Some users may not like seeing promotions, but it’s best not to engage in conflict. Also keep an eye on how your post performs on your partner’s page — track whether new subscribers are coming in, how engaged they are, and whether they’re actually spending.
SFS Challenges to Be Aware of Before Getting Started
While the concept of SFS sounds simple, there are quite a few challenges you may face in practice. Here’s what you should be aware of before getting started:
- Uneven Exchange. One of the most common issues is an imbalanced result — you might end up gaining far fewer fans than you gave. This usually happens when the other model has a smaller or less engaged audience. That’s why it’s important to carefully choose a partner who matches your level. Always check their fan count, top percentage, and content quality. If you want to do SFS with a more popular model, consider offering something extra, like promo posts across two of your accounts or a longer posting duration. Ideally, SFS should result in mutual growth, so seek out equal partnerships — that’s the key to fair results.
- Broken Agreements. Sometimes one party doesn’t hold up their end of the deal — they either don’t publish the post or delete it early. You can avoid situations like this by working with trusted models or arranging SFS through reliable assistants. Reputation means a lot in the adult community: if someone scams, word spreads quickly in the chats. For newcomers, it’s best to work through well-known assistants who value their reputation and act responsibly.
- Weak Results. There are cases when the exchange goes smoothly, but the growth in fans is minimal. This can happen if your audiences don’t match. For example, you create soft erotic content but advertise through a model with a more hardcore fan base — those fans might find your content too mild. It’s also possible the image or caption used wasn’t strong enough, or that the audience is just desensitized to SFS posts due to overexposure.
- Fakes and Scammers. The OnlyFans community is no stranger to scams or shady intermediaries. You might come across fake assistant directories or even bots being sold as real SFS traffic. Also, be cautious of so-called “guarantors” — some will simply take your money and disappear in the event of a dispute. A real assistant should be able to show stats from models they work with or link to a feedback channel. Always check user profiles too: they shouldn’t be brand new, and ideally, you’ll have shared groups in common. If none of that checks out — proceed with caution.
- Negative Fan Reactions. Some fans may not respond well to shoutouts, especially if your page is filled with too many of them. This is why every model should have a separate free page for SFS. Your main paid or VIP page should stay promo-free to protect your brand and fan experience.
- Platform Rules and Limits. OnlyFans is generally okay with SFS, but it does have limits — for example, a cap of 400 posts per day. To reduce the chance of issues, vary your post captions and images, and use emojis or other elements to avoid duplication. Better yet, leave high-volume SFS work to professionals who know how to do it right.
Why Every Model Needs SFS — And Why It’s Better Than Other Traffic Sources
SFS has long proven its effectiveness. Many models have been using it for years. In 2025, with increasing restrictions on other traffic sources, it has become even more valuable.
- Targeted subscribers. SFS brings in fans who are already using OnlyFans and actively subscribe to creators. You don’t need to convince them to join the platform — your only job is to spark their interest. This makes the conversion rate higher compared to external traffic sources.
- Fast results. Mutual promotion often brings immediate results. You can agree on a shoutout today, and within a few hours or days, new subscribers may start coming in. Compared to sources like Twitter, where growing an account can take weeks or even months, SFS offers a faster path to results. It works in a similar way to GG traffic purchases.
- No advertising costs. SFS doesn’t require a marketing budget, which makes it a great choice for beginner models who may not have extra funds to spend on social ads or GG campaigns. And even if you prefer not to manage it yourself, assistants are affordable. Their services typically cost around $100 to $150 per week.
- Built-in trust. When one model recommends another, many fans perceive it as a genuine suggestion rather than a typical ad. Of course, this depends on how loyal the fanbase is and how often they see these types of posts.
We hope this guide helped you understand how SFS works on OnlyFans. Apply these tips in your strategy, and your profile will grow through consistent mutual support with other creators. Always remember that the foundation of SFS is fairness and honesty. Wishing you great results and generous fans!
