In 2025, TikTok remains one of the top traffic sources for content creators on OnlyFans and Fansly. Fans frequently subscribe, purchase additional content, and actively engage with creators. Research also shows that users coming from TikTok tend to remain subscribed to a creator’s profile longer compared to those from other traffic sources.
However, working with TikTok comes with challenges: strict safety controls on content, frequent bans, and opaque recommendation algorithms. In this guide, we’ll explain how to register an account, film videos, and build a strategy that can generate millions of views and thousands of new subscribers.
How to register, set up, and optimize your TikTok account
To start driving traffic from TikTok, you need to register and properly configure your profile. This increases conversion rates and gives you clearer insights into the direction your growth should take.
Account registration
Creating an account on TikTok is very simple: all you need is an email address and a password.
In some countries, TikTok also offers built-in monetization, but to start receiving rewards creators must meet certain platform requirements. These conditions vary by region. For accounts registered in the United States, the minimum threshold is 10,000 followers and 100,000 views within the past 30 days.
The account is ready, but it now needs to be set up before you start working.
Account setup and optimization
Go to the settings and switch to a business account. This will allow you to access detailed analytics on user behavior when they interact with your content.
Here you can choose any account category — it will only be visible to you.
It is also necessary to restrict access to your content for underage users. This step is especially important for accounts with “risky” material or flashing content.
The app will also prompt you to choose an avatar and fill out your profile description. Content creators usually write a short greeting and add a link to their Instagram — direct links to OnlyFans and Fansly are prohibited on the platform. You can also include a landing page with links to all your social platforms, such as Beacons.AI or LinkTree.
For your avatar, it’s usually best to choose a close-up of your face or a half-body photo. Avoid explicit images, as they may result in your account being banned.
Now that everything is set up, you can start posting videos. Below we’ll explain how to create clips that your audience will enjoy and that have a higher chance of appearing in TikTok’s recommendations.
How to film TikTok videos: 4 main rules for producing quality content
TikTok promotes high-quality videos: the platform’s internal algorithms even analyze resolution, frame rate, and color accuracy. But the main goal is to capture the user’s attention and encourage interaction with your content.
Before you begin, you should understand the basic rules for making visually appealing, relevant, and engaging videos.
Equipment, lighting, and background
The first step is to ensure your videos look professional: set up proper lighting, choose a suitable background, and use a good camera.
Most creators rely on smartphone cameras, most often the latest iPhone models. Finished videos are easy to edit in the CapCut app, which allows you to add creative transitions, on-screen text, and various effects.
Even footage from a good camera can be ruined by poor lighting. Always face the light source — this helps reduce imperfections on your face and makes the video brighter and more appealing. Natural daylight is always better than artificial lighting, even professional setups, but ideally, you should combine both. For example, you can use a ring light while filming during the day.
Make sure there’s nothing distracting in the background, such as clutter or piles of items. The main rule is that everything should look clean, stylish, and minimalistic.
Content relevance and trends
On TikTok, just like on Instagram Reels, keeping up with trends is crucial. New sounds, dances, filters, and jokes appear constantly. If you catch the wave at the right time, you can easily gain hundreds of thousands of views.
For creators on OnlyFans and Fansly, trending sounds are especially important: models often use popular dances and lip-syncs.
This approach makes it easier to quickly build an audience on a new account and continue driving traffic from TikTok over time, since subscriber activity helps push videos into recommendations for new users.
Video length, angles, and transitions
Repeat views are one of the key metrics valued by TikTok’s algorithm. If users watch a video over and over again, the platform interprets it as highly engaging and recommends it to a wider audience. That’s why it’s important to find the right balance for video length.
On average, the recommended duration is 15–20 seconds: long enough to show something engaging, but not so long that it tires viewers who are used to quick dopamine hits. However, if you want to benefit from TikTok’s built-in monetization, your videos must be at least one minute long. This means you’ll need to develop your own formula for success.
Creators also use small tricks, like teasing viewers by implying something exciting will happen at the end of the video — but only for a fraction of a second. This encourages users to rewatch the clip or pause it, which boosts repeat view metrics.
Secret tricks: hashtags, captions, and on-screen text
According to bloggers and those who work with TikTok on a daily basis, text displayed on screen is recognized by the algorithm and helps the platform recommend videos more accurately to users with similar interests. That’s why it’s important to use all available tools: hashtags, video descriptions, and background text.
Adult content creators often rely on “their own” set of hashtags, such as #fakebody, #giatt, and #girl. These also drive traffic and play a role in account promotion.
In the description field, you can leave something playful or hinting at the type of content you create, though some models choose to leave it blank. It’s worth noting that descriptions are also read by the system and contribute to promotion.
3 account growth strategies on TikTok for OnlyFans creators: media account, flashing, and fetish content
TikTok can generate significant traffic for OnlyFans and Fansly, so creators should take advantage of all available promotion formats. There are three main approaches: a media-style influencer account, flashing content, and fetish content. Let’s look at each one in detail.
How to grow a media account as an OnlyFans creator
Every model should maintain a media-style account, as it helps build a loyal audience, improve recognition, and promote content to a wider range of users. This path is the slowest, but the long-term benefits are considerable.
In a media account, creators typically post neutral, positive, and lifestyle-oriented content — things like dances, lip-syncs, daily life, and travel.
Some successful creators began their promotion through TikTok and Instagram, and only later announced their launch on OnlyFans — gaining hundreds of thousands of fans within the first day.
Well-developed media social accounts are a powerful tool for building and managing an audience. For example, if an OnlyFans page is suspended, these platforms can be used to notify fans and direct them to a new platform.
This method of promotion relies exclusively on safe content, without risky trends, which means avoiding overly explicit poses or outfits. Even swimwear should be used appropriately — at the beach or by the pool, not indoors.
Try to follow trends and shoot high-quality content, and popularity will come.
Viral videos and burning accounts
The second method of promotion is videos in which creators casually reveal parts of their bodies. These often rack up hundreds of thousands — sometimes millions — of views because they shock users of a supposedly “safe” social network.
Creators use a variety of techniques to hide violations from moderators and extend an account’s lifespan: mirror reflections, an innocent foreground, the play of light and shadow, and other tricks.
These types of videos are often rewatched repeatedly so viewers can “catch the moment,” which also boosts them in TikTok’s recommendation system.
It’s important to understand that flashing accounts will inevitably be banned, which is why they are referred to as “burning accounts.” Such videos should never be posted on your main profile. Many creators combine this risky format with a safer media-style account to maximize traffic.
Fetish content for niche audiences
Creators working in narrower niches, such as foot fetish, BDSM, anime, or goth, need to attract a specific audience with shared interests. This requires producing targeted content that builds a genuinely engaged community. It’s a more challenging promotion path, since it’s harder to achieve millions — or even thousands — of views. However, these viewers are far more likely to pay for subscriptions and purchase additional content.
For example, creators in the foot fetish category often produce aesthetic content focused on feet: skincare routines, massages, or decoration. As a result, such videos reliably find their dedicated fans.
Here it’s important to find your own direction and test different ideas — this will help ensure a steady flow of traffic to OnlyFans and Fansly.
Conclusion
In 2025, TikTok remains one of the most powerful tools for promoting OnlyFans and Fansly. Proper registration and account setup, high-quality visual content, working with trends, and using the platform’s hidden mechanics allow creators to attract a massive stream of targeted followers.
A successful strategy is always built on a combination of approaches: a media account builds trust and recognition, risky videos generate quick views and traffic spikes, and niche fetish content creates a loyal community of paying subscribers.
The key is to experiment with different formats, analyze your stats, and maintain a balance between safety and virality. This way, TikTok becomes not just a source of subscribers, but a reliable channel for steady income and brand growth.
