Fansly is a platform similar to the well-known OnlyFans, where users can support their favorite content creators with tips and subscribe to their pages. Fansly focuses specifically on adult content and is now fully dedicated to it.
Unlike OnlyFans, Fansly offers more advanced features for creators: a wider range of monetization tools, an internal recommendation system, easy profile management, and more lenient moderators. While creators’ earnings on Fansly are currently more modest, this may change in the future as more models choose the platform. This trend is confirmed by site traffic statistics, which show a 75% increase—from 110,000 to 410,000 visits—compared to May 2024.
On average, non-celebrity models earn between $1,000 and $4,000 per month on Fansly, while well-known creators make anywhere from $5,000 to $20,000. However, earnings largely depend on how actively they work on the platform, their marketing strategy, and promotion efforts. In this article, we’ll explain how models can make money on Fansly, what factors influence income, and which tools can help boost earnings.
How to Make Money on Fansly: Five Content Monetization Tools
Fansly’s core audience consists of paying users from Tier-1 countries, with around 39% from the U.S. This means creators can expect high earnings by delivering quality exclusive content with the right approach.
Signing up on the platform is simple—you can quickly register using an email address and then verify your account with ID documents. Fansly takes a 20% commission on sales, all transactions are in U.S. dollars, and payouts can be withdrawn to bank accounts, e-wallets, or cryptocurrency.
Many models want to start earning on Fansly but don’t know where to begin. The platform offers several monetization methods: paid subscriptions, tips, selling paid PPV posts, live streams, and a referral program. Let’s take a closer look at each one.
Subscription Levels: From Free Profiles to Premium Access
For many models, subscriptions are the primary monetization tool, accounting for 30% to 50% of total income. That’s why it’s important to focus on this and develop the right pricing strategy.
On Fansly, you can set multiple subscription tiers on a single page and post different content to each—unlike OnlyFans, where you have to create separate pages for this. This feature also allows you to offer varied content types, cater to different fetishes, and segment your audience effectively.
For example, you can post regular live photos to a free, public feed, then create a subscription tier with light erotic content at $5 per month, another tier offering various hot videos at $10, and a premium tier with the most explicit content at $20. Different subscription levels can also grant fans special perks, like private chats and custom requests. As your subscriber base grows, you can raise prices or add more tiers.
Alternatively, a Fansly page can be entirely paid — meaning users must pay to access any content.
To make subscribing easier for new fans, you can offer a discount, for example, 50% off, and enable auto-renewal so that once the paid period ends, the subscription automatically renews.
Regular monthly payments from fans form the foundation of your income. The more subscribers you have, the higher your stable base earnings. For example, 100 subscribers paying $10 each would generate about $800 monthly after Fansly’s commission.
However, a higher price doesn’t always mean higher earnings; it’s crucial to find the right balance. A subscription that’s too cheap might not cover your effort, while one that’s too expensive could scare away new fans. Some successful models start with a low price and gradually raise it, offering more exclusive content or adding new tiers. Discounts and promotions also play a role — a temporary price drop can quickly boost subscriber numbers.
Tips
Tips allow users to voluntarily send money to content creators as a way to show appreciation or pay for extra services like custom orders or physical products. Models also encourage subscribers to tip by offering exclusive content in private chats in return.
Content creators use tips as an engagement tool, often incorporating them into polls and live streams, where they set a monetary goal that triggers a special action or performance once reached.
The amount of tips greatly depends on the connection between the model and her fans. On average, tips make up about 30% of a creator’s income, but for some, they can rival earnings from subscriptions.
Selling Paid PPV Posts
Paid posts, similar to those on OnlyFans, are widely used by models as a monetization tool for adult content. They are typically published on the creator’s page or sent via private messages.
To view these photos and videos, fans must pay a set amount or subscribe to a specific tier that includes the content. Often, creators publish bundles consisting of a few photos and several videos, as these packages tend to sell better.
For promoting PPV posts, creators often use previews—some free photos or blurred images—to pique viewers’ interest.
Live Streams
On Fansly, models can host live streams to earn extra income, connect with fans, and attract new subscribers.
One advantage of Fansly is that streams are promoted by the platform—they appear on the main page to all users, even those not subscribed to the model.
As mentioned earlier, to earn from streams, models set goals for viewers to encourage tipping. For example, once $15 is reached, the model might remove an article of clothing. Live streams also often use a tip menu, where the model performs specific actions for set prices.
Some models host private streaming sessions for a limited number of viewers at a fixed fee. Others do joint live streams with fellow creators to mutually exchange subscribers and grow their audiences.
Referral Program
In addition, Fansly offers a referral program: you earn a bonus for bringing new subscribers or models to the platform — 5% of the invited model’s earnings during their first year, plus 1.5% for life after the first year, and 1% of the invited subscriber’s spending during their first three months.
In short, there are many monetization opportunities — next, we’ll explain what influences a model’s income and how to boost it through effective promotion and smart fan engagement.
How to Increase a Model’s Income on Fansly and What It Depends On
There are several key factors that influence a model’s earnings: profile appearance, pricing strategy, quality traffic, content, looks, and niche. While all deserve attention, three stand out as especially crucial, accounting for 80% of success — quality content, well-maintained appearance, and targeted traffic.
Earnings among Fansly models can vary dramatically. Some creators make just a few hundred dollars per month, while successful ones reach thousands.
Profile Setup and Account Management
Your profile is the first thing a user sees on Fansly before deciding to subscribe. It needs to be well-designed: your feed should have enough posts, and it’s a good idea to pin a welcome post for newcomers explaining what they’ll get by subscribing.
To keep active fans engaged, it’s essential to consistently publish new posts, ideally daily or every other day. Regular updates, even small ones, remind fans about the model and justify the subscription cost. If a creator disappears for weeks, a drop in income is guaranteed, as people won’t pay without fresh content. Plan a content calendar and use scheduled posting to maintain a steady publishing rhythm.
If you create a free page, you can post several photos accessible to all visitors, along with exclusive posts available only after subscribing or paying. Public posts are crucial because they get featured in recommendations and attract new subscribers. Successful models keep about 20 to 30 percent of their content free, while the rest is paid. Free previews and teasers spark interest among new viewers and encourage them to pay for full access.
Content, Appearance, and Niche
A model’s income on Fansly directly depends on the quality of their content and appearance, as users are visually driven. It’s important to find your best angles, invest in proper lighting, and shoot with a good camera—whether a modern smartphone or professional equipment.
Your content should be high-quality, attractive, and exclusive. Sharp, beautiful photos, engaging themed photoshoots, HD videos, and creative ideas involving roleplay, cosplay, personal vlogs, and behind-the-scenes footage. All of these boost subscriber satisfaction.
Uniqueness also plays a role: if your content is rare or specialized, with a niche theme and distinctive style, you’ll face less competition and enjoy a more loyal audience. On the other hand, low-quality photos or repetitive posts quickly bore fans.
Appearance definitely matters on Fansly, a conventionally attractive model will find it easier to earn, but even more important is grooming. Clear, healthy skin, long shiny hair, and well-kept nails all attract attention.
However, even a perfectly beautiful and groomed model will lose income without charisma and the ability to express emotions, that’s what users come to Fansly for. Therefore, it’s important to practice facial expressions and learn body language skills, acting classes can be very helpful.
Remember, every model has their own devoted fan, regardless of weight, hair, facial features, or other aspects.
Traffic Management and Fan Interaction
Most models hire chatters, specialists skilled at communicating with fans and subtly selling the model’s content. Personal interaction accounts for a large part of a model’s income, it’s where you can offer expensive custom content or sell entire photo and video bundles.
Of course, a model can communicate with subscribers personally, but this can take up a full workday. Popular models physically can’t respond to everyone, so the more traffic they get, the more chatters they need on their team.
Choosing the right specialist is crucial to ensure they don’t drive away existing paying users and skillfully convert new ones into loyal fans of the model.
It’s also important to engage the audience to make fans active participants rather than silent viewers. Interaction boosts loyalty, which ultimately increases income. When a model actively responds to comments and private messages, fulfills requests, conducts polls, and congratulates subscribers, fans develop a sense of closeness and involvement. These loyal fans stick around longer and make more additional purchases. Encourage activity by asking fans to like, comment, and share ideas for new photos and videos. The more united the community around you, the higher the potential earnings per fan.
Analysis of Fansly’s Internal Marketing Tools: Messaging, Promotions, and Discounts
Fansly offers a variety of marketing tools designed to boost a model’s income, attract new subscribers, retain existing fans, and encourage repeat sales.
Below, we’ll explore these tools in detail and also highlight external services that successful Fansly models use for analytics, growth, and automation.
Page Analytics
Every model has access to detailed page analytics in their Fansly dashboard. In the “Earnings Statistics” section, you can track your daily income and overall revenue stats, including payment categories like tips, posts, subscriptions, sets, and more.
The “Profile Statistics” section shows your profile traffic, including total and unique visits over the past hour, day, and month.
Engagement metrics are also available, such as views per media item, average watch time, unique content viewers, and more. You can access this data for any photo or video in your feed by clicking “View Stats.” The system highlights top-performing media for the selected period, helping you identify which content resonates best. Message conversions can also be tracked in the “Broadcast Message Stats” tab, showing open rates for mass messages and revenue generated.
Another interesting metric is the “Creator Percentile,” which ranks content creators by earnings relative to all platform users.
To better manage subscribers and tailor marketing strategies, Fansly lets you segment your audience into groups like “whales,” “newbies,” “inactive,” or any custom categories you choose. This helps target mass messages more effectively and enhances audience engagement.
Analytics are vital for optimization and growth: knowing which posts get the most views and revenue allows you to focus on creating similar content. Overall visit and subscription stats help assess the effectiveness of external ads or promotions. Retention metrics reveal how well you keep your audience and reduce churn. Fansly is known for giving creators rich data to make informed decisions and run their pages more professionally.
Private Messages: Mass Messaging and Subscriber Lists
Fansly enables sending mass private messages to large numbers of fans without messaging each individually. In the messages section, you can choose “Mass Message” and filter recipients by all subscribers, only active ones, or specific lists. Then add your text, media, and send with a single click.
Mass messaging works great for selling PPV content, announcing promotions, and maintaining ongoing conversations. Fansly provides messaging stats showing open rates and earnings from each broadcast.
On Fansly, you can also manage chat access, for example, in settings, you can allow only paying subscribers to message the model or require adding a payment card before sending a private message. Additionally, each fan in chat can be assigned a VIP status, which places their conversation in a separate inbox tab. This helps you avoid losing track of whales among other messages.
In a fan’s profile, you can see how much they’ve spent on the model’s page and add private notes. These features enable building a CRM system within Fansly, allowing you to segment your audience, remember preferences, and focus on top fans. Ultimately, this boosts retention and lifetime value (LTV), as key subscribers receive special attention, stay longer, and spend more.
Automated Messages and Triggered Content Sales
Similar to email marketing, Fansly’s Automated Messages section lets you set up auto-messages that the platform sends based on triggers such as after subscribing, tipping, unsubscribing, or making a purchase.
You can set a delay for sending messages to make greetings feel natural and attach media or a welcome price list. Automated messages help engage newcomers without the need for constant presence.
They can also be used for repeat sales. For example, you can set up an automatic reply with content when a fan sends a tip containing a specific keyword. Content sales can be automated using tips and keywords. A model might post a “menu” description like “$20 for a set of 10 photos.” Then, Fansly triggers can be configured so that if a fan sends the specified tip with the keyword in the comment, such as “photo set,” they automatically receive the content via private message. Alternatively, the model gets notified to fulfill a custom request.
This system can also handle custom orders where the fan pays first, and the model creates the content afterward.
Content Settings and Tools on Fansly
Fansly offers scheduled posting, allowing creators to plan content releases for specific dates and times. A consistent posting schedule positively impacts growth and retention, as subscribers get used to the routine and the model won’t miss important events. Scheduled posts also help reach the audience during peak hours, indirectly attracting new fans.
Each model can pin up to 25 posts on their profile, which appear at the top of the feed. Creators often use this space for welcome messages to new fans, rules, a welcome media set, important announcements, or current promotions.
Another useful tool on Fansly is tags and mentions of other creators in posts and comments. This feature is great for collaborations, cross-promotion, and SFS (Share For Share) between models.
Additionally, Fansly allows reposts, which are often used in promotion through drop campaigns.
Tags function similarly to hashtags and mentions on other platforms: they increase reach and make it easier for newcomers to discover a model through recommendations.
For quick and easy navigation on a model’s page, content and posts can also be grouped into categories.
Promotions and Discounts
To attract new paying fans, Fansly offers flexible promotional tools for subscriptions. Content creators can create special links for free trials or discounted subscriptions. These are often used to test how well a specific traffic source performs or to motivate certain user groups to subscribe.
Each subscription tier includes a discount setting for new subscribers, allowing creators to set a reduced price and promotional period, for example, 50% off the first month. It’s also possible to exclude users who have previously subscribed, ensuring the discount is available only to newcomers.
You can also offer discounts for longer subscription periods. For example, if a user pays upfront for six months, they receive a 20% discount off the regular price for that period.
How to Promote Yourself Within Fansly and Where to Bring Subscribers From
To successfully earn on Fansly, it’s not enough to create great content. You also need an audience to sell it to. The platform itself does not guarantee a steady stream of subscribers, so you’ll need to promote your profile both inside Fansly and on external platforms. However, compared to OnlyFans, this process is easier and more affordable.
Internal Recommendations — For You Page (FYP)
One key feature that sets Fansly apart is its internal recommendation system. Fansly can showcase a model’s posts to potential new fans in a personalized “For You Page.” When creating a post, there’s an option to “Promote Post,” which is usually enabled by default, meaning your post will appear in the content feed curated for users.
Thanks to the For You Page, Fansly creators have the opportunity to gain new subscribers within the platform itself, something not available on other similar sites. The algorithms select content based on users’ interests and filters.
This is a crucial tool for audience growth, so it’s important to regularly publish either public content or paid posts with strong previews. Of course, to use FYP effectively, the content must grab attention by being high-quality, featuring an attractive cover image, and including relevant tags in the description.
Profile presentation also needs careful attention: the avatar and banner should immediately convey the essence of your content to catch users’ eyes. Fill out the profile tags in settings, as they influence who sees your content.
Short Video Feed on Fansly
Besides a small recommended profiles section, Fansly also has a feed of short videos from platform creators. You can get featured here through the internal recommendation system. If a video gains significant engagement, it will be shown to more and more users.
To get featured here, it’s important to publish public content or posts with free previews. Additionally, the content should be catchy and engaging, similar to creating short videos on TikTok or Instagram Reels.
SFS Promotion and Drops
On Fansly, exchanging subscribers between models through SFS is popular and often works in the form of drops: models form groups and repost each other’s posts on their own pages.
Usually, assistants handle this, but it’s important to choose a reliable one who can select the right pages for collaboration to make SFS especially effective. For example, the popular and trusted service Bender SFS Boost.
These posts are typically deleted automatically and don’t annoy the audience, while the fans gained are targeted and engaged. So, you definitely shouldn’t ignore this traffic source.
How to Promote Fansly Through External Sources
External social media platforms are the main source of new subscribers for many models, so make sure to actively promote yourself there.
Instagram and TikTok are excellent sources of external traffic, but these platforms don’t allow explicit content, so you need to manage your presence carefully. Avoid directly mentioning Fansly in posts to prevent shadow bans. Instead, use landing pages like LinkTree or Beacons.
Reddit is a treasure trove of targeted traffic for adult content creators. There are subreddits for every niche from appearances to fetishes. Find a few relevant subreddits and post your content there. It’s important to follow each subreddit’s rules carefully. Include a link to your Fansly profile in your Reddit bio. Reddit requires some time to build karma and understand how promotion works, but it can bring very loyal, paying fans.
When working with different traffic sources, use tracking links to motivate new users to subscribe and see how well each traffic source performs.
Tips for Increasing Your Income
Once you’ve gained some basic experience, you’ll likely want to scale your success. Here are practical tips to help boost your earnings on Fansly:
- Build relationships with your subscribers. Remember, they pay not just for content, but for attention and emotions.
- Use upselling strategies to encourage fans to buy extras beyond the basics.
- Analyze audience preferences. Regularly review Fansly stats to see which posts get the most likes, which PPV content sells best, and subscription renewal rates. Experiment with formats and posting times, then focus on what works.
- Maintain high content quality. Never stand still and raise your quality standards. As your income grows, reinvest in better equipment like a new camera or smartphone with a great camera, ring lights or softboxes for good lighting, and diversify your wardrobe and props for photoshoots.
- Plan your content and schedule. Create a content plan at least a week ahead to avoid downtime.
- Run promotions and special offers. Marketing tactics work on Fansly too. Offer subscription discounts on special days, implement bundle deals, and reward fan activity with bonuses.
