Just a few years ago, driving traffic to OnlyFans was easy: social networks offered great reach, and new users eagerly subscribed to models. But by 2025, everything changed — largely due to the increasing restrictions on adult video access in Western countries. For example, in the U.S., Republican lawmakers passed an age verification law for visitors to PornHub, and major media outlets published exposés uncovering OnlyFans’ operations and chatters.
These developments bring not only challenges but also reputational damage affecting models — users are now less inclined to believe in “real” interactions with creators. On top of that, popular traffic sources are tightening restrictions, making it harder than ever to attract new fans.
In this article, we’ll take a closer look at the traffic market in 2025: reviewing popular sources, comparing their effectiveness, and sharing what OnlyFans models should focus on to succeed.
Problematic Traffic Sources That Will Pose Challenges
Social media has always been a primary traffic source for OnlyFans models, especially platforms that are adult-content friendly. However, over the past three years, working with them has become increasingly challenging: platforms are cracking down on unwanted content, and competition among models is only intensifying. Below, we’ll highlight which traffic sources tend to cause problems and whether it’s worth focusing your efforts on them.
Reddit has always been a frontline traffic source for OnlyFans: it allows adult content in dedicated subreddits and boasts a huge user base from paying countries.
Reddit experts now say that four years ago was the platform’s “golden era,” when a model could gain 30–60 fans daily from just 20 posts. There were no bans, no verifications, and subreddits had highly active communities.
Starting in 2023, Reddit saw a wave of bans: at first, it targeted new accounts exhibiting unnatural behavior, but eventually even well-established pages with high trust and karma were getting blocked by moderators. The most common reason cited was vote manipulation—something many users were doing at the time.
A year later, the situation worsened — new accounts were getting banned immediately after their first post, daily new subscribers on OnlyFans dropped to just 10, and breaking into subreddit top posts became nearly impossible.
Now, in 2025, working with Reddit remains challenging. The platform occasionally undergoes “purges,” with sudden waves of shadow bans and permanent account suspensions:
And now the question: “Is it worth working with Reddit in 2025?” The short answer: yes. It’s still challenging, but Reddit remains a high-quality, targeted traffic source that pays off.
The best approach is to carefully manage one personal account, thoughtfully choose subreddits that fit the model’s persona to avoid annoying moderators, avoid using any boost services, and don’t overpost.
Like Reddit, Twitter allows adult content, and its audience mainly comes from Japan, the USA, and European countries.
A few years ago, Twitter drove a ton of traffic to OnlyFans models’ pages. The most popular method was SFS groups, where models would retweet each other’s posts — each member had to retweet everyone else’s posts in the group. This used to work great, but over the past six months, users have reported endless bans affecting both new and long-standing accounts with large followings.
Also, the mutual retweet strategy on Twitter has become outdated. Previously, models in these groups had real, active followers, so retweets brought genuine engagement. Now, most group members are bot accounts that bring no real value.
The best way to work with Twitter in 2025 is through consistent, authentic management with a long-term approach — no spamming your feed. This strategy is especially suited for media personalities who already have a fanbase. For others just starting out, it’s better to funnel audiences from other social networks initially.
TikTok
TikTok has been and remains one of the most profitable traffic sources for OnlyFans, with fans from there staying engaged on pages longer than anywhere else. However, TikTok is famously difficult to work with: any content that even hints at sexuality is banned, yet models rely heavily on that very element for promotion.
Most often, creators post edgy, risky videos that rack up millions of views and spark high user engagement in the comments — content like this always catches TikTok users by surprise.
Of course, these accounts often get banned, and TikTok occasionally experiences “storms” where thousands of accounts are blocked and videos receive little to no views. TikTok also frequently rolls out updates — for example, recently they introduced a label saying “Your account will no longer be recommended.” This is issued for alleged platform violations, but there’s currently no way to fix it.
The ideal TikTok traffic strategy is the influencer approach, where the model shares personal stories, participates in popular trends, dances, and more. You can use a separate account to post edgy videos for rapid audience growth and fan acquisition—but keep in mind that account will almost certainly get banned.
Creator Traffic and Fake Followers
A couple of years ago, Creator Traffic was one of the highest-quality and most sought-after traffic sources for models, delivering great returns. Essentially, it’s an ad network that promotes a model’s creative content through its own search engine for a fee.
Although creators claim on the main page that their traffic is free from fraud and bots, the reality is different. For example, some Telegram users report receiving deleted accounts and even models as followers — accounting for over 30% of the audience:
Meanwhile, prices have risen over the past few years — from €0.30 to €0.65 per follower. Of course, the genuine subscribers who do arrive will be interested in the content, but overall, this kind of traffic can get quite expensive. Plus, in case of disputes, getting a reasonable response from support can be difficult.
OnlyFinder
Since OnlyFans doesn’t have a built-in search function, clever developers started creating separate websites where users can find models based on their preferences and criteria. OnlyFinder is one of the most popular search engines of this kind.
You don’t have to pay to get traffic from this platform, but your profile needs to be well-indexed in the search engine. That’s why maintaining active social media accounts—especially on Reddit—and linking to your profile in posts is crucial. However, most models prefer to buy traffic by placing banner ads or securing top spots in search results. This was only possible by contacting OnlyFinder’s owner directly, which suits those with larger advertising budgets.
In recent months, OnlyFinder has stopped receiving external traffic from Google altogether—the very traffic everyone wanted from the platform:
Additionally, many models simply can’t buy ads — support often ignores their requests. But is it even worth buying advertising in 2025? That’s for you to decide.
Top Traffic Sources for OnlyFans Models Worth Paying Attention To
Now let’s talk about the traffic sources you should focus on in 2025 to consistently bring paying fans to your pages.
SFS Promotion
The first and simplest traffic source is SFS (Share for Share) traffic on OnlyFans. Since it’s internal traffic—where fans of one model subscribe to another—it’s also the most targeted. These fans already have payment methods linked and understand that supporting their favorite creators requires payment. They’re engaged, open to interaction, and responsive.
The whole idea behind SFS on OnlyFans is that models post promotional content for each other on their pages. Usually, it looks like a friendly recommendation to followers, encouraging them to subscribe to a new gorgeous creator friend.
Most mass SFS campaigns happen on separate free OnlyFans pages, while paid accounts focus on sharing exclusive content, interacting with members, and making sales.
What’s even better is that SFS traffic is essentially free — but fully managing it and getting good results can take an entire day. You have to find models, coordinate reciprocal posts, schedule publications, and engage in conversations. That’s why many creators hire professional assistants to handle it all for them, like the SFS Boost service.
With the right approach, SFS can deliver consistently strong results, although a lot depends on the model’s appearance — something worth keeping in mind.
Instagram & Reels
Instagram has always been a great traffic source for adult industry projects, and with the introduction of the Reels format, the platform got a new lease on life. Models started actively using Reels, finding it easier to work with compared to TikTok.
You don’t need to jump through hoops to get recommended — just create engaging, high-quality content that resonates with users.
Besides providing great-quality traffic, models appreciate Instagram for its transparency: accounts aren’t blocked without explanation, but usually only temporarily suspended until violations are resolved. Because of this, Instagram is a more forgiving platform to test out new, risky ideas.
Simply deleting the problematic content usually gets your account back in recommendations within a few hours, allowing you to start receiving views, likes, and followers again.
The only downside is the slow build-up. Sometimes it can take months to start generating traffic from Instagram, especially if the model isn’t already well-known. Still, it’s definitely worth the effort.
YouTube
YouTube gained attention in 2024 when creators started posting videos disguised as unboxings, shopping hauls, or cleaning routines — all promoting their OnlyFans pages. These videos often featured women wearing sheer blouses, dresses, and other revealing outfits. YouTube generally allows such videos, giving them visibility, with some racking up millions of views.
This method still works today, but to ensure your video passes moderation, you need to follow a few rules:
- The video must include background narration, like in review videos. You can use AI voice tools for this.
- Keep videos short — ideally between 1 and 3 minutes.
- The title and description should not hint at adult content.
- Age restrictions must be set for viewers.
- The video itself should show everyday activities: cleaning the house, washing a car, cooking, and similar tasks.
If you stick to these guidelines, you can successfully drive traffic from YouTube. By the way, unlike full-screen videos, YouTube Shorts don’t work for this purpose.
OFTV
OFTV only gained popularity about a year ago. It’s a video hosting platform created by OnlyFans to help improve the brand’s reputation, which has long been associated with adult content creators. Because of this, OFTV has very strict manual moderation — not a single hint of adult content slips through.
Models and agencies don’t want to miss out on traffic from this platform, as it’s designed to make it quick and easy for users to subscribe to a creator’s OnlyFans page directly from the video.
To run your own OFTV channel, you must have an active OnlyFans page. When filming videos, be very careful—no revealing clothing, suggestive conversations, actions, or poses are allowed. Every video is reviewed by a moderator, and if they don’t approve, it simply won’t be published. Even if it passes, moderators manually control the traffic it receives.
Despite these restrictions, OFTV is a great traffic source that creators should start focusing on now while it still delivers strong results.
GG Swap OnlyFans
A few years ago, buying GG OnlyFans followers was popular—models paid for a set number of subscribers. Nowadays, models have shifted to GG Swaps. The difference is that with GG Swaps, models don’t pay; instead, they exchange mutual posts. Essentially, two models agree to swap a thousand fans each. Each posts promotional content on their OnlyFans page or social media to drive subscribers to the other. Then the other model does the same.
This method is worth considering because the fans gained from swaps are usually targeted and genuinely interested. It’s especially important to swap with a model who shares a similar look and has an engaged audience. Also, carefully selecting promotional photos is key to attracting as many new users as possible.
Conclusions
The lifespan of traffic sources is relatively short, and it’s important to keep that in mind. Don’t delay testing them—otherwise, you risk missing your window of opportunity. The sources we covered in the second part of this article are truly worth focusing on in the near future, while those struggling to deliver results should be put on the back burner.
We hope this article was helpful and that in 2025 you gain even more fans and double your income. Good luck!
